How's this for a brilliant marketing campaign? To help sell the notion that there's no better way to spend an evening than with a pizza and a movie, Dominos in Brazil created custom DVDs with a heat-reactive flavoured varnish that actually smelled like pizza once they were played. Read More >>

Since printing its address and contact details on a slice of Munster cheese would probably do more harm than good for Bon Vivant, the Brazilian-based cheese shop hired ad agency JWT to come up with something better. And in every way possible, this miniature cheese grater business card is a much better idea. Read More >>

Somersby Cider has created a cheeky commercial that pokes fun of Apple product launches by imagining a world where buying cider is like getting a new iPhone. The Genius Bar would be a real bar and workers would talk about how many cores inside the apple, how many pits and how to use the "in to face" and dock the glass of cider. Read More >>

Often, when I tell people what I do, their eyes narrow into an expression that roughly communicates something along the lines of "You're the prick responsible for ramming crap in the way of my Hollyoaks omnibus, and telling my girlfriend that she's fat and needs a new toothpaste". Then again, I could be lucky enough to encounter a Mad Men fan, in which case they look me up and down and mentally compare me to a fictional alcoholic from the '50s. Neither of which being a particularly accurate profile of myself or your average creative chap. Read More >>

As we become ever-numb to traditional forms of advertising, it is growing increasingly important for companies to incorporate new technology into their campaigns to excite and captivate their intended audience. At the ISE trade show in Amsterdam this month, Sharp unveiled a rather clever new device that makes advertising a more personalised experience; something that businesses could soon be snapping up in an attempt to engage the public. Read More >>

If you live in the US, it seems that Virgin Mobile wants you to associate its brand with rape sudden surprises -- or at least that's the message the ad team is pushing. As part of its advent-calendar style of an ad a day (what was wrong with chocolate?), Virgin Mobile US pushed out the above ad, which it later described as an "ill-advised move". That's the understatement of the year. Read More >>

As printed media becomes more and more irrelevant, advertisers have had to devise clever ways to grab a magazine reader's attention. And to promote the safety features of its vehicles, Peugeot ran this brilliant ad that simulates what would happen in a head-on collision. Read More >>

Most marketing stunts are just plain annoying, but every once in a while one comes along that doesn't make you completely hate the company behind it. Such is the case with this cross-promotion for Coke Zero and the new James Bond movie, Skyfall, which turned unsuspecting travelers into James Bond for one very exciting minute. Read More >>

We live in the age of Photoshop, which means that we're all duped on a daily basis by images that belie reality. But occasionally, those that doctor the originals are so incompetent, that they leave body parts floating around the place, or simply stretch the truth beyond belief. We lined up our 10 favourite failed attempts at image enhancement for your viewing pleasure. Read More >>

Nokia has managed to sidestep ruin with its Lumia smartphones that are doing surprisingly well in a market that's already saturated with iPhones, Android handsets, and BlackBerrys. They've successfully carved out a small niche with devices that genuinely have something new to offer in terms of UI and capabilities. So why has it pegged its new Apple attack ad on something as mundane as colour? Read More >>

Sex sells. Blah, blah, blah. Wonderbra's lingerie x-ray vision app masquerading as an ad campaign is pretty incredible. Read More >>

iPhone users in Brazil who also subscribe to a magazine called Capricho recently got an extra bonus in one issue. But it wasn't a promo code for a free iTunes track or anything like that. No, it was a special printed cover that turned the rolled up magazine into a passive amplifying speaker for their phone. Read More >>

Now the Olympics and its crazed corporate branding madness has receded it's time for others to get in on the capitalist sponsorship money-grab, with Coke revealing plans for special Skyfall-branded cans of its popular brown fluid. Read More >>

One thing that stood out in Facebook's relatively by-the-books earnings call last night is how few ideas Facebook seems to have outside of "make it like mobile." That's probably not the best news for you. Read More >>

Microsoft is set to launch its NUads system in the next few months, which offer a way to interact with and share TV adverts. Despite the fact that literally no one has ever wanted to do that. Read More >>