What is this, a billboard for ants? Actually yes, it is. Marvel's marketing team is clearly gearing up for the upcoming release of Ant-Man, following on from its tiny poster and tiny trailer with an ant-sized billboard.
A good logo should be easily and universally recognised, even if it's written in Chinese – but sometimes it doesn't work out that way. Chinatown, a project by Mehmet Gozetlik, shows how famous branding can look both foreign yet familiar at the same time. It's like getting a glimpse of an alternate reality. But how many can you decipher? Read more >