Apple's Worldwide Retail Takeover in One GIF

Apple opened its first brick-and-mortar store back in 2001, and they've spread to pretty much everywhere since, as you can see in this animated map from Business Insider. Is there anywhere you can go where there isn't an Apple Store nearby? Read More >>

The Six Types of Apple Store Genius

This isn't brick and mortar, it's glass and steel. Pseudonymous Apple Store employee J. K. Appleseed walks you through a choose-your-own-adventure story with a twist. Yep, we're going backstage at Apple Retail, the supercollider of human expectations and consumer technology. Read More >>

A Day in the Life of an Apple Store Creative

I didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat." Read More >>

Report: Apple's iBeacon Location-Aware Shopping in its Stores Today

The Associated Press is reporting that Apple will switch on its new iBeacons service— which will provide location-aware services to your phone—across its 254 US stores today. Read More >>

iPhone Trade-In Scheme Hits UK Apple Retail Stores, Helping You Buy More iPhones

You've got an old iPhone which, going by the cult-like fanaticism Apple fans show towards the Cupertino company's products, probably means you'd really, really like one of the new iPhones now instead.  Making it easier than ever to wrestle cash from your bank account, Apple retail stores are now offering instore credit towards a shiny new 5S or 5C if you bring your crusty old iPhone in to trade. Read More >>

Chinese Scalpers Created a Black Market for Genius Bar Appointments

The Apple Store is a hectic place in China, so hectic that if you try to go in for a repair without an appointment, you can expect to wait all day. No big deal. This is what the black market for Genius Bar appointments is for. Read More >>

A Look Inside Afghanistan's Almost-Apple Store

Fake Apple stores are nothing new. China has a slew of them, all polished and shiny, appearing almost as if they are the genuine article at a glance. Quartz dug up some details on Afghanistan's (fake) Apple store, and though it's a bit more frumpy than most, it still gets the job done. Read More >>

The Apple Store is Down, Everyone Run and Hide

Oh my God, I can hardly believe it. We all woke up this morning to find that the Apple Store is down! Who knows what's coming -- probably absolutely nothing. Unlike other companies, Apple has to take its store offline to change anything, so it's probably just maintenance. But maybe there's some sort of revolutionary new thing coming, or maybe even an apology for making such a botch-up of iOS 6.1? We can only hope. [Apple] Read More >>

Apple Has Trademarked the Design of its Stores

Yes, you are looking at a technical drawing of an Apple store. And yes, it does form part of an approved trademark request which means nobody can imitate Apple's temples to tech. Read More >>

Last Night Armed Robbers Stole Around £1 Million Worth Of Gear From a Paris Apple Store

If you think you're having a rough day after your New Year's festivities, an Apple Store in Paris' opera district is still trying to determine just how much hardware was stolen after four or five armed thieves robbed the store three hours after it had closed. Read More >>

Exclusive: Corrupt Apple Store Employees Come Forward Everywhere

We thought the crookedest little Apple Store in Texas was an isolated case. We were wrong: confessions from Apple's retail squads around the country (and world) poured in. Apple has a serious naughty behaviour problem on its hands, and the Evil Geniuses are speaking out. Read More >>

iPad mini
You Can Pre-Order the iPad Mini Right Now

iPad Mini pre-orders just went live on the Apple Store so if you want to skip the chaos of lines and launch day zealots, it's probably a good idea to head over to to place your order. Whip out that credit card and you'll be shipped a new iPad Mini by November 2nd. Read More >>

The Apple Store Is Down as a Nation Trembles in Confusion and Fear

Much like the eclipses of old would rattle the marrow of the ancients, the online Apple Store has traded its wares for a parading gif of away multilingual away messages and left us all existentially afeared. Apple! Apple! Why have you forsaken us?!?!?!?!? Read More >>

iphone 5
The Best Way to See If the iPhone 5 Scratches Is to Scratch the Hell Out of It Inside the Store

I'm totally not suggesting that you do this yourself but if you're so very worried about scratching the iPhone 5 and/or a close follower of scuffgate, or whatever they call it these days, know this: stuff scratches. Especially stuff made from aluminium. The iPhone 5 is no different. Read More >>

Sitting in Line for an iPhone Has Somehow Gotten Even Sadder

iPhone line-sitting has never been a proud endeavor, but at least there was something pure about the diehards and wackos that set up shop outside Apple Stores for days, even weeks ahead of launch. This year? It's just a bunch of sellouts and self-promoters. Read More >>


Either Apple has been forcibly taken over by a multilingual cartel, or it's updating its only store like it always does when it's about to announce a new product. Come on guys, we've been doing this for how many years now? Read More >>


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