Fake Apple stores are nothing new. China has a slew of them, all polished and shiny, appearing almost as if they are the genuine article at a glance. Quartz dug up some details on Afghanistan's (fake) Apple store, and though it's a bit more frumpy than most, it still gets the job done. Read More >>
Oh my God, I can hardly believe it. We all woke up this morning to find that the Apple Store is down! Who knows what's coming -- probably absolutely nothing. Unlike other companies, Apple has to take its store offline to change anything, so it's probably just maintenance. But maybe there's some sort of revolutionary new thing coming, or maybe even an apology for making such a botch-up of iOS 6.1? We can only hope. [Apple] Read More >>
Featured comment by Longfellow:
"I think in addition doing the updates the way they do is meant to give the impression that it takes more effort to do it, along with the wording imply..." More »
Yes, you are looking at a technical drawing of an Apple store. And yes, it does form part of an approved trademark request which means nobody can imitate Apple's temples to tech. Read More >>
If you think you're having a rough day after your New Year's festivities, an Apple Store in Paris' opera district is still trying to determine just how much hardware was stolen after four or five armed thieves robbed the store three hours after it had closed. Read More >>
Featured comment by EddyCJ:
"They keep track of both, so when you then used the device (iPhone, iPad, Macbook, iMac, whatever) they're all trackable." More »
We thought the crookedest little Apple Store in Texas was an isolated case. We were wrong: confessions from Apple's retail squads around the country (and world) poured in. Apple has a serious naughty behaviour problem on its hands, and the Evil Geniuses are speaking out. Read More >>
Featured comment by Vedder:
"Isn't it funny?
Every time you hear something good about Apple, the iSheep declare it's more proof that Apple are different, better than everyone a..." More »
iPad Mini pre-orders just went live on the Apple Store so if you want to skip the chaos of lines and launch day zealots, it's probably a good idea to head over to Apple.com to place your order. Whip out that credit card and you'll be shipped a new iPad Mini by November 2nd. Read More >>
Much like the eclipses of old would rattle the marrow of the ancients, the online Apple Store has traded its wares for a parading gif of away multilingual away messages and left us all existentially afeared. Apple! Apple! Why have you forsaken us?!?!?!?!?Read More >>
I'm totally not suggesting that you do this yourself but if you're so very worried about scratching the iPhone 5 and/or a close follower of scuffgate, or whatever they call it these days, know this: stuff scratches. Especially stuff made from aluminium. The iPhone 5 is no different. Read More >>
iPhone line-sitting has never been a proud endeavor, but at least there was something pure about the diehards and wackos that set up shop outside Apple Stores for days, even weeks ahead of launch. This year? It's just a bunch of sellouts and self-promoters. Read More >>
Either Apple has been forcibly taken over by a multilingual cartel, or it's updating its only store like it always does when it's about to announce a new product. Come on guys, we've been doing this for how many years now? Read More >>
Featured comment by otuama:
"It's a bit of a double edged sword. Did I click on the link because my subconscious secretly wanted to read an Apple post?
Or, and more likely, di..." More »
We recently showed you just how badly some of Apple's retail elite behave when no one's watching, but surely they were taught better, right? You bet they were: Apple tells its new recruits exactly what what to think and say. How do we know? We read Apple's secret Genius Training Manual from cover to cover. Read More >>
Featured comment by markcgrant:
"Oh dear, you one of those people that believe strong language has no place or context, and shows a lacking. The fucking fuckers fucking fucked - that'..." More »
"The saying goes: Don't fuck with the person that serves your food," a former Apple Genius tells me over IM. "Don't fuck with the person who repairs your computer." He—we'll call him Ronald—spent six years as a member of Apple's Genius squad in a busy Southwestern store. It was a model store: shiny as the best of them, teeming, making money. But in back rooms and in plain sight, the employees ran wild: giving away computers, stealing phones, drunkenly destroying customer property. Ronald saw (and did) it all. Read More >>
Featured comment by Etheos:
"The only person not at fault is the customer, unless of course they are rude as well but you should be willing to help anyone even if they are rude if..." More »
The SoHo Apple Store in New York City has just opened its doors after its recent renovation and Core 77 has noticed something amazing: the stunning new glass panels flanking its stairs. At more than 30 feet long each, these things are impossibly huge and beautiful. Read More >>
Featured comment by Will.King.London:
"I almost exclusively only use self-checkout. There's nothing to be 'savvy' about, the processes involved couldn't be simpler. But, I was standing a ..." More »
Featured comment by irononreverse:
"If they placed a big box of chicken nuggets at the finish line, I'd show you the world's fastest 100m sprint." More »
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