One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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Kindle Fire or iPad 2?

By Brian Barrett on at

Since the launch of the original iPad, Apple's had effectively zero competition. But wait! With the sleek, cheap Kindle Fire on sale this month in the US (a UK launch date hasn't been confirmed yet), we've suddenly got a legitimate contender. Choice is great. But, um, which choice should you make?