One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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By Kyle Wagner on at

iPad 3: Everything We Think We Know

It's that magical time of year again, when everyone expects a new iPad to be right around the corner. Which in turn means an amassment of iPad 3 rumours clogging up our lives. Here's a quick guide to making sense of them.

This Is the Siri Advert Apple Should Have Been Forced to Play In the UK

By Sam Gibbs on at

My experience of Siri has been OKish as an Englishman with my generic southerner accent. But even I’ve got to admit the “I’m sorry, I can only… blah blah blah… in US English” really gets to me too, because frankly it’s not sorry is it? It’s just a machine, and it wouldn’t do it again if it was really sorry. Anyway, perhaps this is the advert the good old ASA should have forced Apple to run; it’s certainly a lot closer to the irritating truth for us Brits.