One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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By Jesus Diaz on at

New Apple iPhone 4S: All the Information

Apple's new iPhone 4S is just last year's design loaded with a new brain and more memory. It will run your apps faster and Apple's new iOS5's Assistant, an artificial intelligence program that listens and interprets your orders. It just looks exactly the same.

This Is iCloud

By Adrian Covert on at

Apple's iCloud is launching October 12th, providing wireless backup and syncing for your apps, songs, documents, books, photos, videos, calendars and contacts. Best of all, it's free. Here are a few of iCloud's more notable features.

There May Be an iPhone 5, After All

By Jesus Diaz on at

This is probably a joke by someone in Spain, but a Gizmodo reader just took this photo of this banner. It says "Presenting iPhone 5. Now available." It appeared a few minutes ago at the FNAC store in Madrid's center.

The Best iPod Prediction Ever Made

By Mat Honan on at

Apple's original iPod came out ten years ago this month. It will likely die tomorrow (at least its Classic form). Yet the original iPod begat the iPhone and iOS. It changed computing. Almost nobody realised that at the time.