One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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The One Reason the iPad Can't Lose

By Brian Barrett on at

In the 1890s, King Camp Gillette had what was then novel business idea: sell durable razor handles cheaply to lock in lifelong customers of disposable blades. By trading short-term loss for long-term, reliable profits, his company became wildly successful, and—more importantly—created a foothold that its competitors spent decades trying to overcome.