One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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iOS 5: The Top 10 New Features

By Jesus Diaz on at

The new iOS 5 will go live October 12. It brings revamped notifications and more than 200 new features for your iPhone, iPad and iPod Touch. These are the top ten, and then some more.

New Apple iPhone 4S: All the Information

By Jesus Diaz on at

Apple's new iPhone 4S is just last year's design loaded with a new brain and more memory. It will run your apps faster and Apple's new iOS5's Assistant, an artificial intelligence program that listens and interprets your orders. It just looks exactly the same.

This Is iCloud

By Adrian Covert on at

Apple's iCloud is launching October 12th, providing wireless backup and syncing for your apps, songs, documents, books, photos, videos, calendars and contacts. Best of all, it's free. Here are a few of iCloud's more notable features.

There May Be an iPhone 5, After All

By Jesus Diaz on at

This is probably a joke by someone in Spain, but a Gizmodo reader just took this photo of this banner. It says "Presenting iPhone 5. Now available." It appeared a few minutes ago at the FNAC store in Madrid's center.