One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

Latest content

By Brent Rose on at

It's Time for Apple to Stop Patent Trolling

Intellectual property is important. There's no denying that. But there's a line between protecting yourself and just trying to kill everybody around you. It's one Apple has already crossed, and it's not doing anybody any good. Time to knock it off.

Why Apple Doesn't Make the iPhone in America

By Casey Chan on at

The answer is pretty obvious, right? It's cheaper labour! But is that the only reason why Apple (and other companies) outsource its workforce to China as opposed to keeping them at home? No. There's more. The NY Times has an excellent report on why Apple ignores America when it comes to making the iPhone and how that's better for Apple.

A Story About Apple and Textbooks

By Matt Buchanan on at

It was almost definitely not the first time Apple thought about how to revolutionise textbooks and education, but Joe Peters and a couple of Apple interns won its annual iContest, "sort of an American Idol for great ideas that gives interns a chance to present their best thoughts to executives," by presenting a plan for cheap digital textbooks to enthusiastic Apple execs back in 2008, two years before the iPad was loosed on the world.

Apple's iBook 2 Textbooks Arrive Today (Updated)

By Sam Biddle on at

Algebra, Biology, Geometry — these have never been particularly exciting words when it comes to textbooks, but that could change today. Apple's attempt at reinventing learning is officially online and ready for browsing — with each title offered at only $15 in the US (UK pricing has yet to be confirmed).