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op-ed
Why You Shouldn’t Be Too Quick to Cheer Self-Driving Cars

One of the clear automotive technology trends at CES this year is cars that drive themselves. From Audi to Lexus to Ford, the world's largest car companies are beginning to follow Google's lead in an effort to produce cars smart enough to drive themselves. Read More >>

Self-parking Audi A7
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Watch an Awesome Audi A7 Actually Go and Park Itself In a Car Park

OK, so you've seen cars able to parallel park themselves with you working the pedals in the car, but have you seen one actually drive off into a car park, find a space, park itself, and then come and pick you up again when you're done, all by itself? This is awesome. Read More >>

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ces
Do Not Visit This Booth if You Have a Hangover

Don't go into the Audi booth without sunglasses. It's an entire squint-inducing tunnel of light. Read More >>

Lexus Autonomous Car
cars
Google’s Not the Only One With a Driverless Car This Year

Looks like CES 2013 might be the year of the driverless car as both Audi and Toyota/Lexus have confirmed they'll be bringing their new autonomous vehicles to the show. Move over Google, looks like you're not the only game in town anymore, and maybe we'll actually be able to buy a self-driving Audi or a Toyota soon. Read More >>

Automated Audi TT -- Look no hands
robots
This Robot Racing Car Is a Much Better Driver Than You (at 120MPH)

What you're looking at here is Standford's driverless Audi TTS, which can blast round a track much faster than you could ever dream of going, and it's entirely automated. Read More >>

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design
The Race Car-Inspired Chair Designed Using Direct Feedback From Your Bum

Furniture designers have a general idea of what makes for comfortable furniture, thanks to years of research, intuition, and user feedback filtered down into theory. But much of this has largely been driven by qualitative feedback instead of something more quantitative. That's what the R18 Ultra chair wants to change. Read More >>

audi
cars
OLED Lights Will Make Future Audis Glow Like Jellyfish

Like a bioluminescent creature rising from the depths, these OLED lighting concepts from Audi are simply otherworldly. Eat your heart out, KITT. Read More >>

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ces
Okay, Nope: This Is the Best Booth at CES

I'm sure whatever booth Robbie checked out at CES is great, but the best booth at CES didn't come from an ultrabook or smart TV manufactuer. Nope, it came from Audi. I am steadfast in my belief that it is BETTER. Like OMGHOLYSHITDONTEVENTRYTOARGUEWITHMEONTHISONE better. What makes it so great, exactly? Um, have you looked at the photos yet? Read More >>

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Audi Ad Turns the iPad’s Slide To Unlock Into a Twisting Driving Course

Before you get too excited, you can't actually turn your iPad or iPhone's "slide to unlock" feature into a twisting race course. What you see here is actually an interactive ad created by Audi for the iPad, promoting their magazine. Read More >>