Hotel chain Holiday Inn has awkwardly tried to capitalise on the buzz around the Olympics and augmented reality, by combining the two. The result is a hotel full of random clips of athletes haunting the place, viewable through phones and tablets.
We had the original Nerf foam dart guns when I was a kid, for when your Super Soaker just wasn’t allowed in the house. But these new Nerf Laser Tag guns that let you slot your iPhone in the top for some augmented reality blasting would have totally blown my little 12-year-old mind.
One of the (many) reasons augmented reality apps haven't caught on is because they usually require markers or special objects for their tracking software to work. Unlike this Obvious Engine system which can easily track anything in a scene.
When I was a kid, we lived first person shooters, running around with vests and pistols in a game called Lazer Tag. It's long gone, but this new Xappr Gun for smartphones looks like it might recreate some of that fun.
Embedded augmented reality-chip technology means we'll finally start using AR for good instead of filling all the app stores with Predator, Terminator and Robocop camera overlay apps. Nah, I'm just kidding, it's probably going to get worse.
Tesco might be taking in at least one in every eight pounds spent in the UK, but that hasn't stopped it attempting to innovate and fit more on its shelves. The next step has been to swap physical products for virtual ones.
What if you're driving down a dark road in the middle of the night and you have no idea where you are? Navigating twists and turns would suck. But what if your car could display all the relevant info in front of your eyes?