A pair of socks is a pair of socks is a pair of socks. Right? Not anymore. Even a pair of socks have technology that can improve athletic performance now. Read More >>
Featured comment by terraloth:
"I've been using running socks for a long time and they certainly do make a difference. Whether it's a placebo affect or real, the extra tightness arou..." More »
I love this image. Two kids playing basketball while NASA's space shuttle Endeavour peeks from a corner on the background. It's like, "Sup boys? No interest in f*cking science or what?" Read More >>
Nike's Jordan footwear range has given birth to the new CP3.IV shoe, celebrating its release with this awesome feat of photographic engineering. The two and a half minute video is one continuous shot of a frozen moment on the basketball courts of Venice Beach, which you've just got to see. Read More >>
Featured comment by audaxero:
"Nice concept, but I wonder if the coke ad one from a while back managed to frame effect for a bit more impact?
http://www.youtube.com/watch?v=vKGw_..." More »
Shooting a basketball is one of those things we attribute to years of practice and some ineffable god-given talent. But what if you could become a great, or at least much better, shooter just by learning some mechanical science? Read More >>
Featured comment by ispy:
"if you are just analysing “millions of trajectories based on shots by the best free-throw shooters,". Are you not in fact just determining the ave..." More »
If you've ever played sports, you've always wanted to measure your athletic ability like the pros. How fast can you run? How high can you jump? Are you any good? The new Nike+ Sports Sensor puts a super smart sensor in your shoe that can measure all that. It's like wearing Nike's research lab on your feet. Read More >>
Featured comment by magicguppy:
"The first gen Nike + is what started me running. I'm easily convinced to take up aspirational hobbies by gadgets.
Now, if they would only invent som..." More »
There aren’t many more humiliating things to happen to you if you’re a man than being turned down by the woman you love when you propose to them. But if you happen to be on camera at the time; up on the big screen of a basketball game; on “Mistletoe Cam” no less – that’s just got to be truly gut wrenching. I’m cringing just thinking about it. Ouch. [YouTube via The Mirror] Read More >>
Featured comment by coastercub:
"Poor guy !!
For the record, I think the Giz UK team do a fantastic job so a little lite story hear and there can'break up the tech tech and tech st..." More »
44 
