With a wee bit of fanfare and a few murmurings of excitement, Netflix has finally arrived in the UK and Ireland. But it is really that big of a deal? It's not as if we don't have a veritable avalanche of television on-demand services already dribbling out of our ears. Between iPlayer, LOVEFiLM, 4OD, ITV Player, Virgin Media, iTunes, YouTube and Sky, we've got all the bases covered thank you very much. Or do we?