The historic city of Bruge can't handle the number of tanker trucks needed to get the beer from the age-old inner-city breweries to the modern out-of-town bottling plants, so they're building a pipeline connecting the two, to fix the issue.
Beer coolers are a pain in the arse. First of all, you have to find a load of ice. Then, you have to pour all the ice into the cooler. And that's just the build up for a wet night full of melting ice. Thank God some zany Danes found a better way.