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Domino's Spoofs BA Billboard With "Look Down" Live Pizza Delivery Tracking

We're not sure if this Domino's add is based on real technology or just an attempt at getting a video to go viral, but still. It's quite clever, gently mocking BA's awesome Look Up plane tracking advert by monitoring the progress of a pizza delivery about the city. Read More >>

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BA's Digital Billboard Can Point Out Specific Flights as They Pass Overhead

I can't be the only person who, on a dreary winter's trudge towards the office, has looked up at the sky and wondered what tropical climes the passengers of an overhead plane are heading off to. Thanks to an inventive new billboard advert from BA, my wistful wonderings have been answered. Read More >>

science
This Billboard Produces Drinkable Water Out Of Thin Air

Lima, Peru, has the unfortunate distinction of being the second largest capital in the world located in a desert. It rarely rains there, and many of the residents are forced to get their water from dirty wells. But on the flipside, the humidity also hovers around 98 percent, so the local University of Engineering and Technology designed a clever billboard that's able to harvest the moisture in the air and turn it into potable water. Read More >>

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