The New Oscars Logo is Illuminati Catnip

Trying to "fix" the Oscars with branding is a fool's errand—just you try and put lipstick on a grotesquely excessive, four-hour-long pig. But local creative agency 180LA has done an admirable job, giving the Academy a new look that's as smart as it is simple. Read More >>

You'll Appreciate the Brutal Honesty in These Updated Brand Slogans

Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it. Read More >>

This Giant Submarine Destroying a City Street Is Actually an Advert

Life is strange and unpredictable. Some things have to be seen to be believed, and even then it can be tough to trust your own peepers. Take Milan’s Piazza Mercanti, for instance. It recently became home to what appears to be a submarine bursting through the asphalt. Wait, what? Read More >>

Coke Had to Cancel a Contest After a Bottle Cap Called Someone "Retard"

It's no fun to be called names, but usually you only have to worry about it from people. That's not always the case, as a Canadian woman learned when she cracked open a refreshing Vitamin water and was met with "YOU RETARD." That's one hell of a glitch.
It wasn't just a mouthy bottle of Vitamin Water though. The whole thing was apparently part of a (ill-advised) sweepstakes by parent company Coca-Cola. The idea was that the caps would match a random English word (i.e. "you") with a French word (i.e. "retard"), and players could collect caps to make silly sentences. Wackiness ensues! Except not. Read More >>

6 Cities and States Reinventing Themselves Through Branding

Is it possible to distil the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a major financial boon (check out the World Bank’s map of international tourist dollars from the past four years—there’s a lot of cash involved). But have we reached peak branding? Read More >>

How the World’s Most Recognisable Band Logo Got Its Shape

The Black Flag logo is sort of like the Coca-Cola script: it’s been subverted and remixed so many times, it’s become bigger than its original intended use. Now, thanks to a mini-documentary produced by Los Angeles’ Museum of Contemporary Art, we know the fascinating story behind the creation of the iconic mark—which, according to Henry Rollins, “every cop in LA remembers.” Read More >>

The Logos of Terrorist Organisations Predictably Love Using Guns

In a book called Branding Terror, Francesco Trivini Bellini and former United Nations counter-terrorism analyst Artur Beifuss compiled the logos and brand identities of terrorist organisations "from al-Qaeda to the Real IRA" and analysed them as they would any logo. It's fascinating to approach the identity of the terrorists from a graphic design perspective. Read More >>

How Famous Logos Have Changed Over Time

All the logos you see around you? They're eventually going to change some day. It might be because they get outdated, or it might be because of a new CEO's quirky taste. It might even be because the company has some vain hope to rebrand itself as more modern, more friendly, or more whatever it is to get you to buy more of its products. Just take a look at some logos of famous brands. Even those that still look the same have added some embossing or shading. Read More >>

The Walking Dead: Season 3 on Blu-ray Comes In This Creepy Cabinet of Zombie Heads

If you're thinking about starting a collection of limited edition Blu-ray sets for your favourite movies and TV shows, you better make sure you've got ample shelf space in your home entertainment centre for a bunch of disembodied zombie noggins. Read More >>

Can't Buy a Nexus 4? Hack an LG Optimus G Into One Instead

A hack has been released that lets users turn an LG Optimus G into a perfect simulation of a Nexus 4, removing LG's custom interface from the Optimus G and sticking it on the standard, untouched default Android code we see on Nexus devices. Read More >>

Vintage Packaging of Famous Products Makes Me Want to Live in Yesterday

We just went to CES and saw a lot of the gadgets we'll be playing with in the future. But it didn't make me as excited as seeing all of these old products with vintage packaging. I wish every product could go back to its vintage packaging. Read More >>

EE In Irish 4GEE-Branding Gaff of Filthy Proportions

Oh dear, it's a good job EE hasn't launched it's '4GEE' network in Ireland yet, because, well, it's a bit of a branding disaster over there. Apparently 'gee' translates to something very different, and unmentionable, in Ireland; you certainly wouldn't want that all over your phone, that's for sure. Read More >>

Reversing Logos with Different Brands Is So Confusing

We've seen reversed brand logos before but not to the extent of these brand reversals by Graham Smith. He takes the original logo, colour and all, and swaps them out with a different brand name. What's crazy is that though sometimes you don't notice the difference, most of the times your brain gets so confused, you don't even know what you're looking at anymore. Read More >>

Do You Notice the Logo or the Name of These Brands?

Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don't know what I'm seeing anymore! What matters more in a brand, the name of the company or its former logo? Read More >>

Can You Recognise These Products Even Without Their Branding?

Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It's kinda sick, isn't it? Within half a second, you already knew that that packet above was Heinz ketchup. Read More >>

Is Microsoft Shoehorning Nokia Branding Into Bing Maps On BlackBerrys and Others?

We already knew that part of Microsoft and Nokia’s “special relationship” included the integration of Nokia’s superior mapping technology into Bing Maps. But now Stephen Elop seems to be suggesting that Microsoft’s actually going to go whole-hog and will bung Nokia branding into Bing Maps somewhere. Read More >>


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