In partnership with artist Tom Sachs, Nike will be releasing a collection of clothing, bags and shoes, dubbed "NikeCraft," which utilises materials usually used by NASA—materials never before used in sportswear. Read More >

Usain Bolt is Jamaica's not-so-secret weapon for shattering track and field records. But at this summer's Olympic games, Nike's cooked up its own secret weapon — a track suit dimpled like a golfball — that will help athletes from countries like the United States, Germany, and Russia chase him down. Read More >

These are Super Cool Bras, underwear full of a special gel engineered to remain "soft and supple even when frozen." It's been designed to fight the Fukushima atomic catastrophe, which has made Japan to shut down all of its reactors. Read More >

The Brazilian branch of the clothing retailer C&A has come up with a rather ridiculous way to connect its stores to its online social media initiatives. LED-equipped hangers display how often an outfit posted to its Facebook page is liked, so shoppers are encouraged to buy what's most popular. Read More >

They're not exactly haute couture, but Lyon's new 2012/13 football shirts are definitely haute—er, high concept. The clubs new threads—designed by Adidas—will be embellished with a 3D design in honour of Lyon's own Lumiere brothers, the pioneers of filmmaking in the 1890s. Read More >

A new student-run startup has come up with a "sexy, yet functional pocketed bra." Finally. Read More >

Retro prints are apparently all the rage – bright colours, geometric shapes, it’s as if Tetris was born for it. Then again Tetris-style leggings were bad enough, but printing Tetris on a swimsuit is just a terrible idea that not even a gorgeous-looking model can really pull off. Unless, of course, you’re off to a geek chic pool party or something, but when would you ever do that in good old "drought ridden" Blighty? Read More >

Making stupid faces on a webcam is pretty close to a natural state of being. It's the first thing kids, old people, and idiots do when they sit down at a computer. And the evil geniuses at Nike somehow managed to make it even more fun. Read More >

The hype machine behind Nike shoe releases is only rivaled by Apple product releases, which is usually a good thing! But recently, riots on shoe release days have caused The Swoosh to re-think its launch strategy. So much so that Nike has killed off midnight releases at its stores and will be using Twitter to sell its shoes. Read More >

By adding a triangular patch of fabric to the crotch and a strategically oriented pocket on the side, the geniuses at Aquacalda have created these Pic Nic Pants—the perfect jeans for a complete dining experience wherever you choose to plop down. Read More >

You probably won't always remember to bring an umbrella when the weather is gloomy, but as long you're wearing this Puma Urban Mobility Backpack from designer Hussein Chalayan, you'll always have a quick way to keep your head dry. Read More >

Even as an adult who understands the risks, I hate wearing a bike helmet, but do it anyways. Kids, however, aren't quite as understanding. So these fake helmet mohawks known as Fohawx are supposed to convince them that safety is cool. Read More >

Lab coats: they're white, mostly plain, boxy. Functional, and ultimately sartorially boring. But ask any doctor or lab tech about their lab coat and they will chat up a storm. Often about how they can't wait to ditch them—if they haven't already. Read More >

Megan Lara has created a wonderful tongue-in-cheek version of the famous Louis Vuitton pattern—customised for geeks—that you can now get on a t-shirt over at Threadless. Read More >

Our favourite jeans company, Naked and Famous, has made a pair of jeans out of the heaviest denim in the world. Two to three times the weight of your average high quality denim, these Naked and Famous jeans are made from 32oz selvedge denim and are so heavy and rigid, the jeans can stand on their own. Read More >