A treasure hunter claims to have found the secret recipe to Coca Cola's unique and heavily-guarded syrup in a box of letters dating back to 1943. Want to know if it's the real deal? £3 million is the price of entry. Read More >>
Featured comment by zerobob:
"I'm surprised a chemist hasn't broken Coca-Cola down into its constituent ingredients by now, especially if the recipe is so valuable.
I mean, they..." More »
Magazine ads are great and all, but fundamentally words are words, and no matter how many times Fanta promise that their new drink tastes !AMAZING!, there's no better way to prove it than letting each and every consumer's taste buds have a go. Which is why Fanta's now making sugary-orange-drink-flavoured paper. Read More >>
Featured comment by stopthinkcj:
"It's a shame they made the page look like somebody got over excited with the thesaurus.
It still falls into the same category as any other press ad..." More »
Tim Greenhalgh of FITCH writes... "Design is everywhere, and there is almost nothing that you use or see everyday that has, in fact, not been designed in some way...but is it great? For me, great design makes the hairs on the back of your neck stand to attention – it’s transformational and makes you view the regular world around you in a totally new way. It's remarkable because after seeing it, you want to tell someone/everyone about it: ”have you seen…!” Read More >>
Featured comment by JoeyG410:
"Agreed. the new new minis are aweful.
http://www.toptenautocar.com/wp-content/uploads/2010/12/2012-Mini-Countryman-1.jpg
way too fugly. :-( the..." More »
You know how boring it is drawing maps? You know how sometimes you just squiggle a bit to make it easier? That's what Coca-Cola did around the tricky Mediterranean area, accidentally erasing Greece from one promotional Olympic map. Greece was not happy. Read More >>
Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they're more affordable. And so the iconic and highly recognisable shape of the Coke bottle isn't lost, the sugar water maker has created these Coca-Cola bags as a low-cost alternative to its traditional packaging. Read More >>
Finding free internet access in the US just means hunting down the nearest Wi-Fi hotspot. But in Brazil those are few and far between. So Coca-Cola's ad agency, Ogilvy & Mather, created these Coke-branded machines that dispense free mobile data instead of sugar water. Read More >>
Take a look at the new steel door that is now protecting one of the world's closest guarded secrets, perhaps only second to Elvis Presley's current secret identity and location. It's the Coca-Cola vault, the new centrepiece of the World of Coca-Cola museum in downtown Atlanta. Read More >>
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