If you ever wondered how orange juice can always taste so damn perfect every time you have it, it's because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the "Black Book" which allows it to standardize Mother Nature. It's crazy. Read More >>
Featured comment by Mateus:
"Every can of Coca Cola OJ tastes the same, this is why. If it weren't for this "secret algorithm" each can would taste different and their customers ..." More »
NPR's Robert Krulwich has a whimsical piece on the one formula that rules it all, from unicellular organisms to whales and sequoias and humans. A maths formula that governs our life and tells us when to die. Read More >>
Featured comment by Hyperstate:
"Science vs Jesus would not be a fair fight. We might only know a fraction about science but I'm pretty sure it knows itself like you know the back of ..." More »
Take a look at the new steel door that is now protecting one of the world's closest guarded secrets, perhaps only second to Elvis Presley's current secret identity and location. It's the Coca-Cola vault, the new centrepiece of the World of Coca-Cola museum in downtown Atlanta. Read More >>
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