Fuji's new top-of-the-line mirrorless camera is packed with functionality, aiming to smash through the shortcomings of its popular-but-imperfect X series line. The X-T1 has plenty of power, but can't help tripping over its own feet.
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Photographers have been urging Canon and Nikon, the two camera-making titans, to put their hearts into the still-budding mirrorless camera market for years. It's gotten to the point that even their competitors, like Fujifilm, want them to get with the times. Read More >>

Fujifilm has been amongst the most important camera manufacturers pushing the retro-styled camera trend with its X-series bodies, and in the years since first introducing the line, the company has been bringing the tech inside the cameras up to speed with their sharp looks. With the X-T1, Fujifilm might've finally created the perfect marriage between classic exterior design and futuristic guts. Read More >>

Fujifilm has just teased its new X-mount camera, thought to be called the X-T1, and it's a retro delight: all manual dials for exposure, shutter speed, and ISO, and a cool old-school body. Read More >>

Fujifilm's X100S is a seriously awesome fixed-lens camera with professional grade guts in a compact body. It's perfect for a street photography. You know what sucks when you're a street photographer? Shiny silver cameras that make taking candid shots difficult. Which is why I am positively stoked that they're making this sleek little baby in black now. Read More >>

Instant film cameras in the digital age are nothing new, but no new product has yet captured our hearts like the good ol' Polaroid did back in the day. Can Fujifilm's revamped Instax camera lure people in with the Mini 90 Neo Classic? We clamoured for a chance to take this thing for a spin. Here are some initial impressions. Read More >>

Maybe it's no surprise that when Fujifilm's first advanced pocket camera fell flat, they turned to proven designs for the basis of it's second try. I just played with Fuji's new XQ1, and I could believe It wasn't a Canon S120. But just because it's familiar on the outside, doesn't mean it's got the same stuff inside. Read More >>

When Fujifilm announced its beautiful pocket camera, the XF1 last year, we were genuinely psyched, which made the camera's disappointing handling even more of a bummer. With the XQ1, Fuji has fixed some of the XF1's annoyances and packed in the same hot image sensor that's on the badass X20. Now we're talking. Read More >>

Yesterday, Fujifilm is formally announcing the X-A1, the small and cheap mirrorless camera that had leaked almost in full a couple of weeks ago, marking the lowest end of Fuji's interchangeable lens cameras.
The £450 X-A1 features guts a bit less robust than Fuji's more expensive cameras. The 16.3 megapixel APS-C sensor will retain shallow depth-of-field and low-light capability, but don't expect it to be as wonderful as the X-Trans sensor of the X-Pro1, X-E1, and X-M1. Read More >>

Alongside their efforts to court enthusiast photographers, Fujifilm wants you to know that they have options for those with shallow pockets. This leaked image of the upcoming X-A1 hints at a mirrorless camera for just that sort of photographer. Read More >>

Fuji knows that a lens ecosystem is one of the most important things when choosing a camera to invest in. That's why it's full speed ahead in developing options for its stylish X series of mirrorless cameras. The new 23mm f/1.4 prime lens is yet another piece of quality glass for the stable. Read More >>

Did you know that instant film cameras are still being made? Fujifilm's line of Instax cameras has been trying to weather the digital storm, and it's now releasing a new Instax camera that has a whole lot more style. Read More >>

The rumoured "entry-level" X-series interchangeable-lens camera from Fujifilm is real. The X-M1 features the same 16.3-megapixel APS-C sensor from the more-expensive X-Pro1 and X-E1 models. Read More >>

A new batch of leaked photos give us a glimpse of the future: Fuji's next model of interchangeable-lens cameras, the X-M1. The new camera is rumored to be a cheaper, entry-level version of their popular X-series line, with a body-only price of around £500, according to speculation. Read More >>

This 1990s mess of chunky coloured lumps is Fujifilm's new XP200, the latest in its toughened series of point & shooters for people who subscribe to the extreme outdoorsy lifestyle and haven't already binned the P&S in favour of using their phone. Read More >>

Looking to expand its expertise outside imaging products, Fujifilm researchers have developed what's called an electroacoustic film — which is basically a fancy way of saying an ultra-flat speaker that's flexible enough to roll up and stash in your jacket pocket. Read More >>