In order to promote a new superstore coming to Clermont-Ferrand in the middle of France, the company installed a fully functional climbing wall of inexpensive modern furniture outside of a cathedral. Spider-Man's new living room?
Although you know it when you see it, it's hard to accurately describe Memphis design without resorting to specific 1980s pop cultural references. It's Miami Vice meets Saved By The Bell plus Beetlejuice. And it's all coming back, in a very big way.