booze
How Two Big Brand Boozes are Moving Forward by Going Backward

Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough's Reserve, or whether it's a complete replacement of the brand's main product, à la Pernod Absinthe. We recently spent some time with both of these new/old products. Here's the skinny. Read More >>

chatroom
What Do You Make of Novelty Booze, Like This Chocolate Gin and Beer?

I won't lie -- I'll usually allow any type of gin to pass through my lips, but even I had to pause when I heard that that purveyor of posh chocs, Hotel Chocolat, has created a limited-run gin and beer infused with cocoa shells. (That's gin and beer on their own, not mixed -- as if cocoa-flavoured gin wasn't enough of a swerve.) So, novelty drinks -- chilli whiskey, vanilla vodka, heck, even gingerbread-flavoured Kahlua...what's your take on 'em? Read More >>

booze
Guess What the World's Most Consumed Spirit Is

In the world of booze there's just so much to choose from. You've got your fine wines, stoic ales, and enough crisp lagers to sink a battleship, but you'd be surprised just how many billions of spirits are drunk globally. What's your bet for the most consumed liquor? Read More >>

happy hour
The Ancient Art of Perfect Gin: Our Visit to Beefeater and Plymouth

Gin just happens to be one of our favourite beverages. It's a versatile spirit with tons of variation between brands. And we were fortunate enough to see how two of the great gin producers of the ages—Beefeater and Plymouth—create it from scratch. Read More >>

wtfriday
Langley's No. 8 "Undeniably Masculine" Gin for the "Sophisticated Gentleman"

After deciding that traditional gin isn't manly enough thanks to a historical association with flowery cocktails for ladies, booze distiller Langley's created its No. 8 blend. A drink supposedly the result of exhaustive testing and experiments to create the manliest tasting gin there's ever been. Read More >>

happy hour
Shaken or Stirred: Which Gets You Drunker? A Scientific Exploration

Some bartenders have a chip on their shoulders when it comes cocktails. Shaking waters it down, they say. Stirring is better. James Bond is a pussy. Read More >>

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