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A Story About Apple and Textbooks

By Matt Buchanan on at

It was almost definitely not the first time Apple thought about how to revolutionise textbooks and education, but Joe Peters and a couple of Apple interns won its annual iContest, "sort of an American Idol for great ideas that gives interns a chance to present their best thoughts to executives," by presenting a plan for cheap digital textbooks to enthusiastic Apple execs back in 2008, two years before the iPad was loosed on the world.