When The X-Files debuted, nobody knew the small, weird show would be a success. But it had something better than a marketing blitz: It had the internet as a way to connect people who wanted to believe.
It started as an April Fool’s Day lark, but a digital button placed on Reddit just one month ago has spurred a complex, sprawling online community, with offshoots that consider themselves spiritual orders.
Waze, the GPS app with real-time traffic information, has just announced that it is starting to tweet localised traffic alerts for cities across the world. Here in the UK you can follow accounts for both London and Manchester. [Waze via The Next Web]