Star Trek Into Darkness finally hits our cinemas today, and while legions of fans have already snapped up their tickets, Cumberbatch is in full-on PR mode. Snagged by none-other than Google, watch the Into Darkness baddie squirm under the pressure of a Google+ barrage. Read More >>

After proudly serving the nation for 1,000 years and informing us about the sex lives of beetles, whales, elephants and butterflies, Sir David Attenborough is about to face humiliation at the hands of the BBC -- it's making him sit down and go on Twitter. For a whole hour. Read More >>

We're used to politicians talking a heck of a lot, but not actually saying anything of substance at all, and definitely not answering the damn question. But RIM's EU MD, Stephen Bates, has just put them all to shame. Here's how to stick to a pre-written PR script no matter what the hell happens. Or in other words, how not to do an interview. Just listen to this cringe-fest. Read More >>

Back from Belize, crazy-man extraordinaire John McAfee has settled down in Portland for the time being. And, of course, he's still giving some characteristically insane interviews. Before he's asserted that if he's going to do drugs, they're going to be good ones. Now, in an interview with Willamette Week, he's extolling the virtues of sex with "ugly women." In a conversation about money, no less. Read More >>