Apple's design guru is unsurprisingly not that keen on the masses of iPhone knock-off designs being stuck out there by some of the Chinese makers, telling a crowd at a tech event that: "I don't see it as flattery ... I actually see it as theft."
Even though most of us never even notice it, Apple has a fantastic history of sound design, from the ping of the text message to the decades-old powering up noise. That legacy runs through Apple's new era of product design too, right down to the sound of the new Apple Watch clicking open.
Apple's design overlord has been indirectly quoted regarding the iWatch, with an Apple employee claiming Jony Ive has been boasting that Apple's wearable will devastate the traditional watch-making businesses. [NYT via 9to5Mac]