The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar. Read More >>

ITV's just launched its total rebrand, the biggest change to the UK's second biggest broadcaster in the last 12 years, and it's not exactly gone over well. The critical response has been pretty much universally bad, but what do you think? Has ITV just become hip, or is a logo that looks like a child practicing joined-up writing the embodiment of fail? Read More >>

Google's little green android is now a well-known tech icon. But these pictures—the original concept drawings for the Android mascot—show what could have been if Google hadn't used a talented designer to realise its ideas. Read More >>

Ritter Sport makes fine German chocolate in a variety of flavours. Microsoft makes electronics and software of all sorts. Ritter is found in stores the world over. Microsoft is found in pockets and PCs and places of business all across the land. Both good companies. Both successful companies. But neither one as much in common with the other...EXCEPT FOR A LOGO. Read More >>

Logos are usually boring and quite bad, but they're things we're forced to look at every single day, so it's important to care about them. In particular, let's care about Microsoft's—which just got its first makeover since 1987. Read More >>

A prototype iPhone has popped up on eBay -- no not an iPhone 5, an ancient iPhone 4 pre-production model -- but it's sporting the most awesome-looking of logos on the back, ever. Gone is the traditional Apple logo and in with what looks like a prototype death star, or err, the protologo. Read More >>

Turns out that the new Twitter trademark is neither Batman nor Sonic. It's the Wolverine! Wait, no, it's Linus from Charlie Brown. No, I meant Yod—Bugs Bunny! Or Fry? Maybe Link. Definitely Woody. Or Buzz. Read More >>

Batman? Twitter's new logo is not Batman—it is Sonic the Hedgehog! Gizmodo reader Ben Flores, a designer in San Francisco, sent us the graphic that now shows the obvious. Even the colour matches! I wonder if Sega would sue. [Thanks Ben!] Read More >>

Twitter has a new logo! And it also has a whole bunch of rules about how you can and can not use that new logo. Read More >>

Twitter, which gained some positive press earlier this month for refusing to hand over user details and tweets to the US authorities, has undone all of that good work by surrendering to the absurd demands of the Olympic organisers and suspending a protest account that used the Olympic logo as part of its avatar. Read More >>

When LG rebranded itself from Lucky Goldstar it needed a new logo, one that captured the South Korean company’s happy-go-lucky spirit. It came up with its ‘smiling face’ logo, but secretly it was just thinking waka waka. Read More >>

Put your Apple Kremlinology hat on, folks, and look at the colourful logo on the right of this image. That was the logo that Apple used today to close their presentation, which they usually close with their metal logo. Read More >>

iPatch, a UK-based iPhone repair company, has developed a hardware mod that'll add a backlight to your iPhone's logo. Similar to Apple's line of computers, the logo will glow when the phone's display turns on. Read More >>