It's Hard to Believe These Water Droplets are Not Computer Generated

Adobe asked artist Alex Trochut to recreate the company's logo "using the technique of his choice." This is the result; the use of colour and the fact that he didn't use digital software to create these perfect bubbles makes it all the more impressive. Read More >>

Can You Name the Brands Behind These 20 Translated Logos?

The logo of a multinational brand needs to be recognisable in any language, which is why so much time and effort goes into developing a strong design. But it's still fun to see what Subway's logo looks like in Chinese, or what Pizza Hut looks like in Farsi. Read More >>

These Parody Logos of Famous Brands Are More Honest Than the Real Logos

Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That's never fun. But if you get too adventurous, the Internet skewers you. That's why we're left with logos and brands that pretty much are all different degrees of the same. Read More >>

21st Century Fox's First Logo Fixes What Wasn't Broken

The logo is a volatile instrument. It can do more harm than good if it’s introduced the wrong way, or with too much fanfare, or with too much self-congratulation (remember the Gap debacle?). Which might explain why the unveiling of 21st Century Fox’s first identity, yesterday afternoon, could’ve easily slipped under the radar. Read More >>

What Do You Think of ITV's New Child-Like Logo?

ITV's just launched its total rebrand, the biggest change to the UK's second biggest broadcaster in the last 12 years, and it's not exactly gone over well. The critical response has been pretty much universally bad, but what do you think? Has ITV just become hip, or is a logo that looks like a child practicing joined-up writing the embodiment of fail? Read More >>

The Original Android Mascots Were Super Scary

Google's little green android is now a well-known tech icon. But these pictures—the original concept drawings for the Android mascot—show what could have been if Google hadn't used a talented designer to realise its ideas. Read More >>

Did Microsoft Steal Its New Logo From a Chocolate Company?

Ritter Sport makes fine German chocolate in a variety of flavours. Microsoft makes electronics and software of all sorts. Ritter is found in stores the world over. Microsoft is found in pockets and PCs and places of business all across the land. Both good companies. Both successful companies. But neither one as much in common with the other...EXCEPT FOR A LOGO. Read More >>

What Do You Think of Microsoft's First New Logo in 25 Years?

Logos are usually boring and quite bad, but they're things we're forced to look at every single day, so it's important to care about them. In particular, let's care about Microsoft's—which just got its first makeover since 1987. Read More >>

If Only Every iPhone Came With a Death Star Logo on the Back

A prototype iPhone has popped up on eBay -- no not an iPhone 5, an ancient iPhone 4 pre-production model -- but it's sporting the most awesome-looking of logos on the back, ever. Gone is the traditional Apple logo and in with what looks like a prototype death star, or err, the protologo. Read More >>

Check Out All These Awesome Interpretations of the New Twitter Logo

Turns out that the new Twitter trademark is neither Batman nor Sonic. It's the Wolverine! Wait, no, it's Linus from Charlie Brown. No, I meant Yod—Bugs Bunny! Or Fry? Maybe Link. Definitely Woody. Or Buzz. Read More >>

Twitter's New Logo Is Actually Sonic the Hedgehog

Batman? Twitter's new logo is not Batman—it is Sonic the Hedgehog! Gizmodo reader Ben Flores, a designer in San Francisco, sent us the graphic that now shows the obvious. Even the colour matches! I wonder if Sega would sue. [Thanks Ben!] Read More >>

Twitter Wilts Under Olympic Pressure to Suspend Protest Account Over Logo Use

Twitter, which gained some positive press earlier this month for refusing to hand over user details and tweets to the US authorities, has undone all of that good work by surrendering to the absurd demands of the Olympic organisers and suspending a protest account that used the Olympic logo as part of its avatar. Read More >>

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Guess What Those Crafty Koreans Hid Inside Their LG Logo

When LG rebranded itself from Lucky Goldstar it needed a new logo, one that captured the South Korean company’s happy-go-lucky spirit. It came up with its ‘smiling face’ logo, but secretly it was just thinking waka waka. Read More >>

Is This the New Apple Logo?

Put your Apple Kremlinology hat on, folks, and look at the colourful logo on the right of this image. That was the logo that Apple used today to close their presentation, which they usually close with their metal logo. Read More >>

Make Your iPhone Logo Glow With This Hardware Mod

iPatch, a UK-based iPhone repair company, has developed a hardware mod that'll add a backlight to your iPhone's logo. Similar to Apple's line of computers, the logo will glow when the phone's display turns on. Read More >>


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