Famous Logos Recreated in Comic Sans...Aren't as Bad as You Feared?

Imagine a world in which Comic Sans has replaced Helvetica or Futura as the go-to font of the corporate logo makers of the world. That's the lovely idea behind niche Tumblr Comic Sans Project, which imagines exactly that -- and recreates famous logos in the world's most hated type face. Read More >>

Samsung and the IOC Deny Sochi Opening Ceremony Apple Logo Ban

Lucky Olympic athletes taking part in the Sochi Winter Olympics found a Samsung Galaxy Note III in their arrival goodie bags, so even if they don't take home a medal they've still got something of a fairly high value to sell on the internet when they get home. But did Samsung demand they avoid being seen using Apple hardware as part of the deal? Read More >>

The New Oscars Logo is Illuminati Catnip

Trying to "fix" the Oscars with branding is a fool's errand—just you try and put lipstick on a grotesquely excessive, four-hour-long pig. But local creative agency 180LA has done an admirable job, giving the Academy a new look that's as smart as it is simple. Read More >>

Philips' New Logo Is an Awesome 1930s Throwback

75 years after Philips debuted a circular "shield" logo filled with twinkling gold stars, the Dutch electronics giant has brought the design back as a bold monochromatic logomark. Read More >>

Twitter Was Almost Called Smssy (and Almost Looked Awful, Too)

If you've ever thought Twitter was a silly name, be grateful that's what they settled on. During the research for a new book about the site, Nick Bilton has unearthed some of the early name and logo ideas, and they... they aren't pretty. Read More >>

You'll Appreciate the Brutal Honesty in These Updated Brand Slogans

Since advertising is all about the power of suggestion, it's fun to see what happens when the conceits of well-known campaigns are totally undermined. Honest Slogans takes well-known advertising and turns the slogan into some real talk about the product, or at least designer Clif Dickens's take on it. Read More >>

Watch Six Famous Corporate Logos Evolve Before Your Eyes

Just like the products and services they sell, company logos have a tendency to change over time. In this series of animations by Nick DiLallo, you can see how the logos of six big firms have changed over the years. Read More >>

What's the Best Logo of All Time?

People tend not to like big changes, either in celebrity hairstyles or branding, which explains why so many major logo unveilings of the past few years have ended in disaster. But rather than harp on Yahoo's spicy meatball of a new logo, let's dig into the neglected category of the well-designed ones. Read More >>

Yahoo's New Logo Is a Bore, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy logos. It's a staid little number, the main surprises of which are its searing new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's probably not going to be very popular, but it's a strategic move that speaks to how Yahoo is changing on a broader scale. Read More >>

Can You Name the Brands Behind These 20 Translated Logos?

The logo of a multinational brand needs to be recognisable in any language, which is why so much time and effort goes into developing a strong design. But it's still fun to see what Subway's logo looks like in Chinese, or what Pizza Hut looks like in Farsi. Read More >>

Yahoo Announced a New Logo By Not Announcing a New Yahoo Logo

In what could possibly be the most convoluted way to put on a new pair of trousers, Yahoo has announced that it will be changing its infamous purple exclamation point logo into... something different. You see, it's not the new simple logo above, even though Yahoo posted an image of that new logo in a release talking about the new logo, and used that same new logo all over its Tumblr page, and is even using that new logo on No, no, no. I repeat, that is not the new logo. Read More >>

After Blowjobs and Pedobear the 2020 Olympic Logos Are Playing It Safe

The 2020 Olympics will be held in either Istanbul, Madrid, or Tokyo, but no matter where they're held, the logo will be boring. There's a 66-per cent chance the logo is going to be some stupid flower. Read More >>

These Parody Logos of Famous Brands Are More Honest Than the Real Logos

Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum. That's never fun. But if you get too adventurous, the Internet skewers you. That's why we're left with logos and brands that pretty much are all different degrees of the same. Read More >>

How Chupa Chups Put Salvador Dalí in the Sweet Shop

The Chupa Chups packaging is uncanny—you could spot the swirly, colourful wrapper from a mile away, and you'd instantly know it was the most famous Spanish lollipop in the world. David Airey, an Ireland-based graphic designer, put together this illustration that shows the evolution of the Chupa Chups logo since it first arrived on the scene in 1958. Read More >>

A Lot of Cameras Are Going to Change in the Tiniest Way Possible

If you use a Sony or Fujifilm camera or Nokia phone or anything like that, you may notice a slight difference in future editions of your favorite camera and phones. The iconic Carl Zeiss imprint on the camera lens will now be just ZEISS. I guess they were growing tired of non photogs asking who the heck is Carl Zeiss? Read More >>

How the Design of Soft Drink Cans Have Changed Over Time

Things change over time. Famous logos morph from black and white text into ornately embossed colourful graphics. Home screens go from a few icons to pages and pages. Phones go from bricks with numbers to slates with touchscreens. It's just what happens. Little tweaks become overhauls. Just look at how your favourite soft drink cans have transformed. Read More >>


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