It Took More Than Just iPhones to Shoot Apple's New Ad

With Macintosh turning 30 this year, you'd think Apple would go big. Maybe they'd spring for another Super Bowl commercial like the 1984 ad that changed the way the world thinks about computers. Nah… they just made an Apple promo reel that was shot entirely on iPhones—with a little help, of course.
Don't get me wrong: It's a pretty commercial. Showcasing such unbelievable realities as robotic hands and motion-controlled drones, it manages to capture that future-is-now feel that Apple's always done so well. That present-day future also happens to be completely powered by iOS devices, you'll notice. Heck, even the commercial itself was shot completely with iPhones and produced in only a day! Read More >>

Apple is Probably Going to Run a Sequel to its "1984" Ad During the Super Bowl

30 years ago, the Los Angeles Raiders were slaughtering the Washington Redskins at halftime in SuperBowl XVIII, when America was stopped in it's tracks by a gal with an Brigitte Nielsen haircut and a hammer, running towards the screen. Read More >>

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Watch Steve Jobs Show Off the Mac in Footage Unseen Since 1984

Thirty years ago the landscape of personal computing was vastly different. That is to say, it hardly existed. Footage of the Mac's initial unveil is out there, but this second, more polished run—a presentation for the Boston Computer Society—hasn't been available since the event itself back on January 30th 1984. Read More >>

Macintosh 128K Teardown: A Time Capsule With Keyboard and Mouse

The Mac turns 30 today, and what better way to celebrate than with a good ol' fashioned autopsy. iFixit proves that can be a lot more fun than it sounds with its classic 128K Macintosh teardown, a beautifully gory history lesson. Read More >>

Happy 30th Birthday Macintosh, the Controversial World-Changer

Today is a very special day for a very special computer. This is the computer that started it all, the device that changed everything, the very thing that kicked off the era of the personal computer. Happy 30th birthday, Macintosh. It's been quite a trip. Read More >>

Apple Celebrates 30 Years of Mac With Retrospective Video...and Moby

30th birthdays are a time for reflection: Looking back at former glories, worrying about the growing paunch by the belt line, drawing in lost hairs onto a balding crown with a Sharpie pen. Not so for Apple though -- it's celebrating 30 years of Mac computers this year, and has got all its trendy mates around to pay homage at its altar of pricey computing. Read More >>

You Can Actually Browse the Web on a 27-Year-Old Mac Plus

Jeff Keacher wanted to get his Mac Plus, now well into its third decade, online. It had been on BBSes and text-only Lynx via dial-up back in the day, but Keacher wanted to go full TCP/IP. And it worked. He even loaded Gizmodo for us! Read More >>

MacPaint In Your Browser Lets You Relive The Macintosh's Best Feature

If it wasn't for artists who embraced the company's computers, Apple might not have survived to release the iPod. And were it not for MacPaint, the simple (by today's standards) bitmap-based painting program included with the original Macintosh, those artists may have never fell in love with Apple in the first place. But if you're too young to remember what all the fuss was about, now you can relive MacPaint in your browser with CloudPaint. Read More >>

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Mac Mini Review: Apple's Tiny Computer Is Finally Worth Your Time

The Mac Mini has always been that runt you might buy if you couldn't afford any other Apple computer. Which is to say: it was the Apple computer you bought when you should've picked up a budget Dell or something. No longer. The 2012 model is a fantastic, affordable, and small. Read More >>

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Never-Before Seen 1983 Mac Commercial Discovered

Software wizard Andy Hertzfeld— one of the geniuses behind the original Apple Macintosh—found these rare interviews from an original Macintosh commercial that was never aired. It reminds me of the now-classic product intro infomercials made popular during the Second Coming of Steve Jobs. Read More >>

The Easter Eggs Are Back In OS X—and This One Is Great

Right after Steve Jobs came back to lead Apple, he declared a total ban on software Easter Eggs and credits in the About box of every product made in Cupertino. They are back now. And this one is insanely great: Read More >>

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What If Tony Stark Designed His Iron Man Suit in MacPaint?

It's presented as archival footage of Tony Stark conceptualising and sketching the first Iron Man suit in 'StarkPaint' on his 'Starkintosh'. But this lovely speed painting clip is actually Apple fanatic Matt Pearce working in MacPaint on a 1984 Macintosh. Read More >>

One iOS Icon Is Larger Than The Entire Original Macintosh Screen

Here are some numbers to blow your mind: The original Macintosh, released in 1984, had a monochrome 512 × 342 pixel display. That was 175,104 points. Today, the icons on iOS are 512 x 512 pixels, drawn from a 16.7 million colour palette plus 256 levels of transparency. Read More >>

The End of Mac

The latest Mac OS X is now just OS X. The "Mac" is now gone. It's a clear declaration of intentions. The end of Macintosh — the desktop metaphor that reigned supreme for more than two decades — is near. Read More >>

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Eight Things You Didn't Know About Steve Jobs From the Guy Who Designed the Original Mac

You may not know him, but that guy on the right is one of the most influential industrial designers in history, Apple's first Jonny Ive. He designed the original Apple Macintosh, a model that influenced generations to come and defined the all-in-one personal computer. It's a classic that sits today at the Museum of Modern Art in New York. Read More >>

Can You Identify All The Operating Systems In The Restart Page?

I love The Restart Page: it faithfully reproduces the restart and shutdown sequences of most graphic user interface-based operating systems since the times of the original Macintosh System. See if you can identify them all. It's really perfect, sound included. Read More >>


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