To understand the mass hysteria around The Dress last week, you can't compare it to other memes. You have to compare it to political events like #Ferguson, which are its diametrical opposite. Except in one way.
Jason Kilar, former CEO of US streaming service, thinks that his new startup site Vessel offers a unique subscription-based model that can pull YouTube stars over to a new platform. Long story short: Vessel will pay them more.