During a talk at the University of Arizona's Department of Marketing, Apple's former head of advertising, Ken Segall, let slip about some of the alternative names seriously considered at Cupertino before the launch of the iPhone. They're surprisingly bad. Read More >>

I was travelling this weekend and found myself connected to the incredibly blandly-named "Home_Nework" Wi-Fi network. When I go home, it'll be scarcely better when I connect to yet another router with a boring out-of-the-box name: "FastRabbit." Bleh Read More >>

German law firm Urmann is about to publicly shame those it believes are guilty of piracy, with the personal details of offenders set to be published on its web site from September 1st. Read More >>

There is one big problem with themed naming schemes, and that's running out of good words. While OS X has had a good run, evolving from Cheetah, through Jaguar, Tiger, Leopards and—most recently—Lions, the future looks bleak. Read More >>

Microsoft’s always had a penchant for awful naming of things, but its latest is probably the best I’ve seen in a good while. Windows Phone Tango is now officially known as Windows Phone 7.5 Refresh. What a mouthful. Read More >>

It might be annoying, infuriating even, for us caught in the tech-bubble, but Apple apparently dropped its device numbering for the iPad because it didn’t want to be predictable – screw customer clarity. Read More >>