What Is Your Computer's Name?

You've probably developed a pretty serious relationship with your computer, we all do. Whether you're one to name inanimate objects or not, your computer needs one to identify itself on networks. A perfect excuse! Read More >>

The iPhone Was Almost Called Telepod, Mobi or Tripod

During a talk at the University of Arizona's Department of Marketing, Apple's former head of advertising, Ken Segall, let slip about some of the alternative names seriously considered at Cupertino before the launch of the iPhone. They're surprisingly bad. Read More >>

What's The Best Wi-Fi Network Name You've Ever Seen?

I was travelling this weekend and found myself connected to the incredibly blandly-named "Home_Nework" Wi-Fi network. When I go home, it'll be scarcely better when I connect to yet another router with a boring out-of-the-box name: "FastRabbit." Bleh Read More >>

Anti-Piracy Law Firm to Shame Vicars, the Police and Arab Embassies

German law firm Urmann is about to publicly shame those it believes are guilty of piracy, with the personal details of offenders set to be published on its web site from September 1st. Read More >>

Why Apple's OS X Naming System Is Doomed

There is one big problem with themed naming schemes, and that's running out of good words. While OS X has had a good run, evolving from Cheetah, through Jaguar, Tiger, Leopards and—most recently—Lions, the future looks bleak. Read More >>

Tango's Catchy New Name Is Windows Phone 7.5 Refresh

Microsoft’s always had a penchant for awful naming of things, but its latest is probably the best I’ve seen for a good while. Windows Phone Tango is now officially known as Windows Phone 7.5 Refresh. What a mouthful. Read More >>

Apple Dropped Its iPad Numbering Because It Wanted to Mix Things Up

It might be annoying, infuriating even, for us caught in the tech-bubble, but Apple apparently dropped its device numbering for the iPad because it didn’t want to be predictable – screw customer clarity. Read More >>


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