Nestle Japan will be releasing a limited edition Star Wars version of its Gold Blend coffee maker next week. But it has to be one of the laziest tie-ins ever to cash in on the Star Wars name. Available in two versions, it looks like Nestle's just slapped a sticker on the side of each one with a random quote and called it a day. Read More >>
Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk. Read More >>
Featured comment by ispy:
"so, what is your point? companies want to make money and find it easier to sell junk food to people than fruit and veg? shock horror." More »
Goodbye America! I'm moving to the UK, where I will eat my weight in chocolate. Coincidentally, Nestle's just kicked off a campaign where it's embedding GPS trackers in chocolate bars. If you unwrap one of six winning sweets, they'll find you within 24 hours and award you £10,000 and the rights to legally change your name to Charlie Bucket. Read More >>
Featured comment by Danjc2:
"All I see is Russell Brand with some scantily-clad women.
I really shouldn't have watched that opening ceremony..." More »
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