fitmodo
Nike and TomTom Want to Get You Fit With a Splash of NikeFuel

Nike's given its SportsWatch a revamp with TomTom to try and make it easier for your fat arse to compete with your mates for who’s the fittest. Let's face it -- we need all the encouragement we can get, so a dash of "NikeFuel" competition can't hurt. Read More >>

review
Nike Fuelband Review: A Friendly Reminder to Stop Being Lazy

A girl at a bar sees the futuristic and slim black cuff cradling my wrist, points at it and asks—well, more like demands to know—what is that? I look down, thinking I might've spilled beer on my sleeve, and see the Nike Fuelband. Oh. That thing. Read More >>

sports
Nike's Fuelband Is a Nike+ Wristband for Your Entire Life

Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That's what the brand new Nike+ Fuelband, an evolution of Nike+ in a simple Livestrong-styled wristband, tries to do. Read More >>

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