accessories
These Cartoon Drawings are Actual Pencil Cases

It might be hard to believe, but these colourful illustrations of 3D pencil cases are just an optical illusion. They're all real pencil cases that use bold lines and strategic angles to seem like they're 3D from the right angle. Read More >>

safety
This Ad's Optical Illusion Reveals the Hazards of Driving

Audi's luxury vehicles include a night-vision system that will automatically warn drivers about hazards on the road. And to drive home just how life-saving it can be, the company's ad agency created a brilliant billboard in an airport with a secret hazard that was only revealed to passengers when they got closer and closer. Read More >>

gifs
Stare at This Illusion for 10 Seconds to Witness Witchcraft

Your eyes can paint colours onto blank objects. I swear! Just stare at the red dot in this optical illusion for 10 seconds and you'll see the black and white cityscape be transformed; each building will have its own nuanced colour. Magic! Read More >>

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Optical Illusions Make This Boring Desk Pretty Amazing

Never Hide Films has been working with Ray Ban since 2007 to put out weird videos that make you think about the world differently. And ideally make you want to go buy sunglasses. This one, titled "Super Clever Sunglass Illusion," has enough twists to keep the momentum going. Read More >>

science
Why Your Dumb Eyeballs Keep Falling for Optical Illusions

Optical illusions are fun because you literally can't believe your eyes. But isn't it a little troubling that your eyes can get fooled like that? Why don't they show you the visual truth? How can you ever trust them if they don't? Read More >>

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This Optical Illusion Lets You See Your Own Brain Waves

The pinwheel-like drawing above is nothing but black and white lines. When you look at it the right way, though, something strange and beautiful happens: it begins to flicker. You may think it's just a regular old optical illusion at first, but actually, you're looking at your very own brain waves. Read More >>

science
Why Your Brain Thinks These Dots Are a Dog

Look at the adorable GIF above. What you're seeing is nothing more than a blob of disconnected, alternating smaller blobs. So why do our brains tell us that we're looking at a trotting dalmation? It's all because of a little trick our brains are playing on us known as the Law of Closure. Read More >>

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This Optical Illusion Will Transport You to Another World

This is kind of what I think warp drive must feel like from the inside. All swirling, spinning, like being fired through a wormhole to another world like Rapture. In fact, it's making me feel a bit sick. Don't stare too long; we don't want you making a mess of your keyboard. Read More >>

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How The Heck Does This Magical Tile Board Work?

This board of tiles (or Azulejos, which is a form of Portugese artwork that involves tilework), is making my brain lose its gray matter. The tile board somehow maintains the same number of tiles even when some individual tiles are removed. How did all the tiles fit in the first place? How does it still fit after getting rid of three tiles? Where is the missing square? What sorcery is this? Read More >>

collection
20 Optical Illusions That Might Break Your Mind

Viewer discretion advised! Do not scroll down unless your brain is made of steel and your nerves are Teflon. Some people simply cannot stand optical illusions. For the rest of you, check these beauties out. Read More >>

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Ten (Mostly) New Illusions to Kick Start Your Brain This Morning

After a Monday like yesterday, it's not easy to get your brain back in gear for the rest of the work week. So consider this two-and-a-half minute collection of optical illusions a mental boot camp with Richard Wiseman serving as your overly-pleasant drill sergeant. Read More >>

design
Minds Will Be Blown When You Have a Table That's Also an Optical Illusion

Looking at Roberta Rampazzo's Illusion Side Table, you can't help but fall into a vortex of heavy thoughts. Are the legs crossing? Are they bent? Are there three legs? Four legs? Five legs? Does this still adhere to the platonic ideal of what a table is? Will I be a better person for having one? Would my parents approve? Is it more valuable than significant others in my life? Can I take it with me into the afterlife? Read More >>

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This Amazing Optical Illusion Will Make You Hate Your Brain

Your mind is not playing tricks on you. These amazing animations were done on transparencies. A pair of images were printed on separate plastic sheets your high school math teacher used and one was slowly dragged over the other, resulting in crazy moving pictures, like PacMan eating bullets, or a cat running. Read More >>

art
This Optical Illusion Makes Me Trip Balls

Gah! No, this isn't an animated gif but so help me god it won't. Stop. Moving. Read More >>

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Your Brain Will Melt After You See This Negative Image

Want to add more wrinkles to that ol' brain of yours? Stare at the colored dots on the girl's nose in the photo above for 30 seconds. Then look at a white surface (blank browser, mayhaps) and start blinking. You should see a non-negative image of the girl. WHAT. BRAIN. MELTING. WHAT. OHMYGOD. Yep, that jiggly stuff in your head just processed a negative image. Sweet. [PetaPixel] Read More >>

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