Sounds like quite a lot of people are having a really crappy time over at HMV. However, management obviously didn't think about the corporate Twitter stream. Mass execution? Live twitter coverage of firings? Nasty stuff. Read More >>

We're used to politicians talking a heck of a lot, but not actually saying anything of substance at all, and definitely not answering the damn question. But RIM's EU MD, Stephen Bates, has just put them all to shame. Here's how to stick to a pre-written PR script no matter what the hell happens. Or in other words, how not to do an interview. Just listen to this cringe-fest. Read More >>

The mystery of the "creepy sheep" with evil faces painted on their sides that was allegedly creating some sort of low-level mystery among social network users, has been solved. It was an Alton Towers PR stunt. Read More >>

Part of London's trendy Brick Lane was turned into an 8-bit paradise over the weekend, in a stunt designed to raise awareness of the home launch of one of your modern animated films. Read More >>

Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk. Read More >>

Over the last couple weeks there has been a torrent of postcards into the Giz office, many featuring naked men and one made from sewn-together mice heads; all from people pleading for an explanation of what tech PR actually is. I will attempt to address this in the way I know the Giz readership prefers, by using an overly-metaphorical style coupled with long rambling prose. Read More >>

There are things that a young PR person must do in order to remain viable. One of these is go to lunch with journalists. This is called all kinds of awful things in the agency world: ‘strategic relationship building’; ‘influencer outreach’; a ‘media relations campaign’. However, in reality, it means that in the nano-second that you call a journalist with a story, if you have shoved a cake in their face at some point, they might remember you and listen to your story. Read More >>

Thursday afternoons at The Agency is brainstorming time.  This is a hallowed time where representatives from across the company share a sweaty box with the hope of squeezing out some ideas that will generate some kind of publicity.  A rich cross section of Agency society attends -- there must be at least six different types of middle class -- and teams are led into battle by their divisional heads. Read More >>

Somewhere in the dark there is a horrific high-pitched noise causing disruptive peaks in the baseline stasis. It’s awful. This noise source must be destroyed. Read More >>

Anonymous PR Donal Wayswin is lifting the curtain on the murky world of tech PR, in his first column for Giz UK... A weighty minimalist desk sits atop the darkly-varnished wood floor, enveloped in the silence of a pre-work office. Early morning sunlight streams in through a crystal-clear glass dividing wall, highlighting a Mont Blanc fountain pen; crisp unused note-pad and perfectly calibrated iPad with a messianic halo. Read More >>

Samsung's "Next Galaxy" PR storm is already in full flight, with the Australian wing of the tech giant now staging this bizarre protest outside a branch of the Apple Store in Sydney. Read More >>

The British voiceover artist who provided the male voice for Siri only discovered he had been included in the iPhone 4S after seeing it demonstrated on TV -- and was then asked not to talk about it by Apple's PR people. Read More >>