photoshop
It's Amazing How Much Retouching Goes Into Even a Rolex Photo

We know how extreme photo retouching can get when human bodies are the focus. But what about when the subject is an inanimate object? This time-lapse shows the insane levels of doting that go into make a Rolex watch look its absolute best. Read More >>

retromodo
The First Watch to Climb Mount Everest

As a watch is handed down from generation to generation, the stories behind its life make it more and more valuable. And as far as past lives go, this Rolex, currently on display at the Beyer Watch and Clock Museum in Zürich, Switzerland, could top them all. It accompanied Sir Edmund Hillary on one of the most famous expeditions of all time—to the top of the world. Read More >>

watches
Omega's New Anti-Magnetic Watch Doesn't Need a Faraday Cage—It Is a Faraday Cage

The delicate inner workings of a mechanical watch handle magnetic fields—especially those generated the industrial electromagnets used in hospitals and power stations— about as well as two litres of Diet Coke handles a tube of Mentos. That is, not well. Read More >>

design
Custom Popeye Rolex Is £21,000 and Worth Every Penny

If the cheap cartoon-themed watch you've been wearing since high school is drawing disapproving stares at the office, this collaboration between Dr. Romanelli and Bamford Watch Department provides a stylish alternative that still embraces just a touch of whimsy. Read More >>

desired
Even Without Diamonds and Gold, Rolexes are Still Amazing

Rolex watches are generally known for their use of opulent materials and straightforward designs that don't exactly scream playful. But this customised Submariner, designed by the Bamford Watch Department, eschews the diamonds and gold and platinum in favour of something a little more sleek and stripped down. Ever think you'd see a Rolex packaged with a NATO band? Read More >>

watches
This Silicone Rolex Watch Isn't Ashamed That It's an Incredibly Obvious Fake

Any random person on the street could easily spot Shelter Serra's silicone Rolex watches as being obvious knock-offs. But that's exactly their point. They're cool because they're so obviously fake—not only lacking the famous sweeping second hand, but any branded markings whatsoever. Read More >>

watches
Building a Watch That Works At the Bottom Of the Ocean

The first time humans descended to the deepest spot on Earth, they were joined by a rare Rolex specially designed to withstand the immense pressures under water. And now that James Cameron plans to go deeper, Rolex wants to tag along again. Read More >>

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