“It’s not very easy to have a DIY Windows Phone. On Windows, everything is very similar, it’s hard to differentiate. Android allows for different characters.” Shao Yang, Huawei’s chief marketing officer for devices.
During the bustle of the Christmas season, one particular smartphone advert gave me pause. It was an ad for "the world's thinnest smartphone," a handset I had never heard before, called the Kazam Tornado 348.