swarovski

Latest content

By Chris Schilling on at

Swarovski Refract for iPhone and iPad: A Crystal-Clear Music Maker

Coined in 2000, the frankly horrible portmanteau “advergame” describes any videogame used to promote a brand. Yet the phenomenon predates the term: back in the early '90s, the likes of Mick and Mack: Global Gladiators and Cool Spot were convincing innocent kids to buy McDonalds and 7-Up, thus helping to kickstart the global obesity epidemic we’re always reading about. Ah, videogames.