Thorsten Heins, the new BlackBerry boss, is tasked with making cool things that people want and will buy. Will it happen? His recent interview with CrackBerry isn't encouraging. But were we really expecting more the guy who spent the last five years overseeing the waning BlackBerry smartphone portfolio?
Mike Lazaridis and Jim Balsillie are out, and Thorsten Heins is in as their replacement CEO at RIM. To showcase just how dynamic and inspirational he is, the company posted a video of their bold new leader on YouTube. Only, uh, it's probably more likely to send you to sleep than get you buying a BlackBerry.
RIM's co-CEOs, Mike Lazaridis and Jim Balsillie — aka the keyboard-loving odd couple — are finally realising they're running the BlackBerry into the ground and jumping ship before it's too late. That is, Lazaridis and Balsillie are stepping down at RIM. Done. Gone. Bye bye. The new CEO of RIM will be former COO Thorsten Heins. He has quite the job ahead of him, to say the least.
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