sports
Under Armour's Clutchfit Shoes Conform to the Shape of Your Movement

Under Armour is about to release a new line of gear coated in a sheath of sturdy plastic, designed to provide support while also flexing with the shape of your movement. "Clutchfit" as the new tech is called, isn't aesthetics—it's science. Read More >>

design
How the Jacket Zipper Was Perfected After 100 Years

You might've heard about Under Armour's crazy new zipper that only requires one hand to zip. Though the futuristic magnetic clasp jigsaws nicely with the company's high-performance standards, the zipper originally had more humble origins: helping a sick man lead an easier life. Read More >>

clothing
Under Armour Will Debut the World's Fastest Speedskating Suit In Sochi

As much as the Olympics are a test of humanity's physical capabilities, these days the events are also an opportunity for equipment makers to show off their latest technologies designed to enhance an athlete's performance. And it's fitting that Under Armour's new speedskating suit—which the company claims is the fastest in the world—is called the Mach 39, since it was developed with the help of Lockheed Martin. Read More >>

design
I Have Seen the Future and It's a One-Handed Magnetic Zipper

Under Armour is making the bold claim that it's finally "fixed zippers." While its innovative new Magzip feature probably isn't going to change the entire world, it's still a vast improvement to clothing technology that hasn't evolved in in almost 100 years. It's also voodoo magic. Read More >>

fitmodo
Under Armour Teases Some Kind of "Performance Monitor"

Is it any surprise that another sportswear company is getting into the activity tracker game? Well, it shouldn't be. The latest, it appears, will be Under Armour when it launches what the company says will be a "first-of-its-kind performance monitoring system" on February 12 in New York. Don't worry, the message didn't really self-destruct but I will say it's probably one of the best press kits I've ever received. Read More >>

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