Not all YouTube videos are made equal. Some languish in obscurity, while a tiny percentage rack up millions of hits. If you've ever wondered why that is, this explanation by Kevin Allocca, YouTube's trends manager, is well worth watching.
There's a new Google/YouTube thing out there to help make these dark days of nothingness pass a little quicker, in the form of YouTube Slam. It's a sort of 'Hot or Not?' for potential viral video clips.
79 videos of viral videos. Four minutes and twelve seconds of shocking stupidity, cruel luck and freaky freaks. Five weeks of bad dreams after seeing it. Here's the video summary that will make you wonder: why life?
Sometimes a story or idea goes viral because it's too big to be ignored. But more often it's because a single human being passes it along to an audience that's either massive, highly influential, or both. There aren't too many people who can do that.