Dr. Dre Is Gunning Directly for Apple

By Sam Biddle on at

What's occasional rapper Dr. Dre up to, besides rapping, sometimes? Planning to beat every single electronics company except Apple, GlobalGrind reports.

In a recent interview, Dre said he's got ambition far beyond hawking somewhat-overpriced headphones. When asked about his gadget dreams, he revealed their loftiness:

"Oh nah, I am not nervous about anything! I am trying to be number 2 to Apple, and number 2 to Apple is not a bad position to be in."

He's completely right! About being number 2 to Apple being a great position. But about Beats Electronics reaching that point? Forget about it, Dre. The firm made £190 million by selling the goods to HTC — Apple's worth well over £130 billion. To say nothing of the fact that it invents and sells a huge range of historically innovative products beyond headphones and branded laptop speakers.

So, yes, this will never happen, despite Dre being perhaps the last charismatic person left in the industry after Steve Jobs. But I do want great (realistic) things from Dr. Dre! Like finishing and releasing Detox. Thanks! [GlobalGrind via 9to5Mac]

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