iTunes Developer Working on Integrated TV Service, Jobs Thought He'd "Cracked It"

By Gary Cutlack on at

There could soon be a properly integrated, online, streaming, cloud-based and very futuristic unified Apple television system, with sources claiming Apple's iTunes engineer is secretly working on an all-in-one TV product.

According to sources questioned by Bloomberg, iTunes lead software designer Jeff Robbin is heading up an Apple team charged with building a fully linked-up Apple television service, with analyst sources claiming some sort of enhanced TV could launch by 2013.

Meanwhile, today's latest batch of quotes from Steve Jobs' biographer Walter Isaacson, claim Jobs thought he'd finally "cracked" the concept of how to manage an Apple TV, with Isaacson saying the former Apple boss came up with the following during one of his many interviews:

"I’d like to create an integrated television set that is completely easy to use ... It would be seamlessly synced with all of your devices and with iCloud ... No longer would users have to fiddle with complex remotes for DVD players and cable channels ... It will have the simplest user interface you could imagine. I finally cracked it."

But would it be more of a success than Google's rather patchy and unimpressive attempts in the TV world? And is the cumbersome iTunes interface really the basis of how we want to manage our telly watching? [Bloomberg, WSJ]