Amazon's Jeff Bezos Doesn't Believe In Shiny Things

By Kat Hannaford on at

In a landmark interview with Wired, Amazon's CEO Jeff Bezos had what looks like his hour's worth of fame. Buried amongst his thoughts on Steve Jobs, Google and Facebook, Bezos talks about what he calls "shiny things," that is, products with all gloss and no substance. The opposite of what his team at Amazon is doing, of course.

Bezos added that naturally, "you want your customers to value your service," pointing at companies who have fallen on tough times (such as Amazon and Apple) as being stronger and more "tested" because of it. The whole interview is worth a read if you've got the time -- it shows a man who knows what he wants, and when he wants it. [Wired]