Why Don't More Apple Stores Look Like Apple's Awesomely Rustic Temporary Store?

By Casey Chan on at

Apple's New York Soho store is currently undergoing renovations, which presumably means they'll be replacing old glass with new glass. Yawn. As slick as Apple stores can be, I'm over it. I want something like Apple's Covent Garden store in London. In fact, they should just keep their temporary New York Soho store open all-year 'round.

Exposed brick. Exposed HVACs. It's raw, rustic and real. It may be a trip down bizarro world for some—where's the glass staircase? The flawless walls?—but I'm in love with this temporary location; there's texture to the technology. I don't want a fantasy land of glass, metal and white; I want character, personality and a bit of old world charm.

This new temporary shop in Soho is only "a few minutes away" from their original location but it's a world apart in terms of style and feel. I'm actually interested in what the walls of the temporary store would say. I wouldn't mind if more Apple stores looked like this. Would you? [Racked via MacRumors]