ICANN, the big boss of internet naming, has opened up the registration process for its new range of generic domain addresses. From next year, new top-level domains like .web, .google and .whateverelse will be available.
Although applying for and launching an entirely bespoke TLD is not as simple a task as just thinking up a good name and registering it. Applicants must pay up £120,000 and somehow prove they have the ability and dedication to run and manage their own domain registry before being allowed to bid. This is not a casual thing.
The application process will run for the next three months, with the sales possibly becoming auctions if several companies try to bag the most popular suffixes. [ICANN]