Is Microsoft Shoehorning Nokia Branding Into Bing Maps On BlackBerrys and Others?

By Sam Gibbs on at

We already knew that part of Microsoft and Nokia’s “special relationship” included the integration of Nokia’s superior mapping technology into Bing Maps. But now Stephen Elop seems to be suggesting that Microsoft’s actually going to go whole-hog and will bung Nokia branding into Bing Maps somewhere.

Talking to Pocket-Lint, Elop said that we’ll be “seeing the word 'Nokia' on a map that you get from Microsoft properties”. That’s not too much of a stretch on the Windows Phone platform; maybe you won’t get Bing Maps on WP7, just Nokia Maps or “Bing Maps powered by Nokia” going forward. It’s more likely, however, that Elop means we’ll literally see Nokia on a Bing Map tile – just like Google does with Google Maps-powered service.

But Elop went on to say that it’ll hold true "even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps.”

Blimey, I doubt RIM would be too happy with “Nokia” cropping up on its phones. Seems a bit strange to thrust a competitors name down the throat of manufacturers you want to keep on-board, even if it does just end up being Nokia-branded map tiles. [Pocket-Lint]