Ofcom predicts that demand for wireless radio connections will "more than double" during the London 2012 Olympics, with around 20,000 separate wireless frequencies buzzing through the ether to keep everyone connected to everyone else.
It's not just so athletes can keep their telephones connected to Twitter. Wireless connections and licenses and are required for remote cameras used for close-up shots, wireless microphones, wireless score-tracking and timing technologies, wireless commentary, wireless voice chats between team members and wireless... wireless everything.
In fact, if you see a wire at the Olympics, it's probably not a wire at all and is just a discarded snapped shoelace.
To ensure there's enough frequency space to keep all the wires at bay, Ofcom is "borrowing spectrum" from public bodies, with even the likes of the Ministry of Defence having to shuffle its communication plans around to accommodate the wire-free Olympic dream.
This scheme, coupled with Ofcom's "spectrum assignment system," ought to keep everything up and running, ensuring the women's pole vault proceeds without incident. [Ofcom]