Shoreditch Hipsters Targeted by Video Game Graffiti Marketing

By Gary Cutlack on at

Graffiti artist Jim Rockwell from the ENDoftheLINE collective has created a 16m mural. Nothing odd about that, as that's what graffiti artists tend to do. But this one's a PR stunt for new video game Soul Calibur V.

Characters from the OTT fighting game have been immortalised in what the publisher believes is now a "visual masterpiece in the heart of Shoreditch," which depicts a few of the game's characters and its logo. The above clip shows a timelapse video of its creation, which took three days to lovingly spray paint in place.

Very clever. But would it make you buy a video game? [Guardian]