Virgin Media Dips Its Toe Into the Sweet 4G Waters and Looks at Diving Right In

By Sam Gibbs on at

Virgin is apparently mulling over the idea of joining the 4G race with the likes of O2, Everything Everywhere, Vodafone, and Three. If Virgin jumps on board, we could see some real price competition, because 4G’s not going to be cheap when it eventually arrives.

Virgin’s been trialling 4G in its Oxford Street store in London – not exactly a rival to O2’s London testing, that’s for sure. But you wouldn’t even bother testing out equipment if you weren’t interested in taking up spectrum.

Perhaps we’ll see Virgin go down the mobile data-only route. Instead of its cable or ADSL offerings you might get the option to jump onto an LTE network at home instead. Virgin told IT Pro:

"They [Ofcom] are looking at making the sort of spectrum that we would look to use available, not just for the big mobile operators. So there is potential here for the market to open up."

It’s not confirmed, and we’re still a little way away from the auctions that’ll settle all this and get us on the road to roll out, but it’d sure be interesting if Virgin dived into the mix for LTE. [IT Pro via TechRadar]

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