Apple Dropped Its iPad Numbering Because It Wanted to Mix Things Up

By Sam Gibbs on at

It might be annoying, infuriating even, for us caught in the tech-bubble, but Apple apparently dropped its device numbering for the iPad because it didn’t want to be predictable – screw customer clarity.

Apple’s CEO, Tim Cook, told the Wall Street Journal when questioned that Apple dropped the 3/HD “because we don't want to be predictable.” It does make sense when you’re thinking about the iPad as a computer like Apple’s MacBook Pro line, but having gotten into a number-infused naming scheme in the first place it’s certainly stuck in a pickle now – which is newer: the iPad or the iPad 2?

Oh well, let’s just settle on the iPad 3, alright? Sod Apple and its desire to be unpredictable. [WSJ]