Have Online Reviews Killed the Joy of Shopping?

By Sam Gibbs on at

We’re all guilty of it. You’re standing there in a shop looking at something totally lame like a toilet brush, but before you buy it you just have to whip out your phone and see whether anyone’s written a crappy review of it. It doesn’t matter – it’s just a bloody toilet brush; if it’s long enough to fit down your bog, with a handle at one end and brush on the other, how bad can it be?

Shopping used to be a joyous thing to do (or so I’m told), but internet reviews have ruined the simple surprise of finding out what you just bought at great expense is utter rubbish. Natch. [xkcd]